The inclusion of hemp in the 2018 farm bill has many people — both inside and outside the agriculture sector – racing to figure out the potential market for this relatively new (well, new to the U.S., at least) agricultural product. Hemp’s proponents are growing more optimistic and vocal each year about hemp as a potential game changer for U.S. agriculture. Whether you think hemp is the next big thing, see it with more moderate potential as a new crop for farmers, or if you believe it will be a big dud, everyone can agree that farmers, policymakers and the general public are showing an increasing interest in the product.